Curiosity
We chase questions too interesting to ignore.
Charter
Why we build.
Not every idea needs to become a company. But every idea deserves a chance to exist.
THE SHORT VERSION
Six small principles.
A working charter for staying curious, independent and close to the craft.
Craft
Things should be as good to use as to look at. Details matter.
Independence
We own what we make, and decide for ourselves what's good enough.
Learning
Everything we make should teach us something we didn't know before.
Build first
We talk less and make more. A prototype beats a presentation.
Small is good
Small things, done well, outlast big plans.